How do you position a brand campaign when one audience champions clean energy as progress, and another sees it through the lens of grit and hard work? How do you make it clear that clean energy isn’t for one side or the other, it is for all of us?
The answer is pride and patriotism. Pride in the ground we stand on. Pride in building with our hands, and in raising our voices to take a stand. Pride in adding green to our red, white, and blue. Because clean energy isn’t about choosing sides, it is about building a future we can all claim as home.
Since the beginning, Americans have invited innovation while embracing the future. We — all of us — have made this country what it is, from the spacious skies to the amber waves of grain. And while we should be proud of where we’ve been, we must also forge the path ahead.
It’s time to usher in a new era of American energy. Not because we can, but because we must. Join in. Take a stand. Help add green to our beloved red, white and blue, so we can create a cleaner future and a better home. From sea to shining sea.
It’s time to usher in a new era of American energy. Not because we can, but because we must. Join in. Take a stand. Help add green to our beloved red, white and blue, so we can create a cleaner future and a better home. From sea to shining sea.
Concept dev & design: Adaptive Studios
Gold addy award winner 2024
